Privacy policy
Last updated: 02 December 2025
At Selfus, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or make a purchase.
1. Information We Collect
We collect the following types of information:
a. Personal Information
When you purchase or register on our site, we may collect:
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Name
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Email address
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Billing and shipping address
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Phone number
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Payment details (processed securely by third-party providers)
b. Automatically Collected Information
When you browse our site, we may automatically collect:
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IP address
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Browser details
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Device type
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Pages you visit
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Cookies and similar tracking tools
c. Order Information
Details related to:
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Items purchased
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Order value
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Delivery information
2. How We Use Your Information
We use your information to:
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Process and deliver your orders
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Provide customer support
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Improve our website and services
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Send order updates and notifications
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Detect fraudulent or suspicious activity
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Comply with legal obligations
We do not sell or rent your personal data to third parties.
3. Sharing Your Information
We may share your information with trusted third parties, including:
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Payment processors (e.g., Shopify Payments, PayPal)
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Shipping providers
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Analytics services
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Marketing tools (if you opt-in)
These partners only receive the information necessary to perform their functions and must keep it secure.
4. Cookies & Tracking Technologies
We use cookies to:
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Improve site performance
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Understand how visitors use our store
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Remember items in your cart
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Provide personalized content
You can disable cookies in your browser settings, but some features may not work properly.
5. Data Retention
We keep your information only as long as necessary to:
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Complete your purchase
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Meet legal or tax requirements
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Resolve disputes
You may request deletion of your personal data at any time (see Section 9).
6. Security of Your Information
We implement industry-standard security measures to protect your data.
However, no method of online transmission is 100% secure, and we cannot guarantee absolute protection.
7. Marketing Communications
If you opt-in, we may send you:
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Promotions
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Discounts
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Product updates
You can unsubscribe at any time using the link in our emails.
8. Third-Party Links
Our website may contain links to external websites.
We are not responsible for the privacy practices of those sites.
9. Your Rights (UK & GDPR)
As a UK and EU customer, you have the right to:
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Access your personal data
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Correct inaccurate information
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Request deletion of your data
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Object to marketing or data processing
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Request data portability
To exercise these rights, contact us at hello@selfus.co.uk.
10. Children’s Privacy
Our website is not intended for individuals under 16 years of age.
We do not knowingly collect data from children.
11. Updates to This Policy
We may update this Privacy Policy from time to time.
Changes will be posted here with a new “Last updated” date.
12. Contact Us
If you have any questions about our Privacy Policy or how your data is handled, contact us:
📧 hello@selfus.co.uk
🌐 selfus.co.uk